Channeling your “ video energy ” is key to maximizing yourself on film. In other words, you need to inspire yourself to rise to a new level of engagement and interest to be your “best self” on camera.
I had always wanted to take my video skills to the next level but wasn’t sure how. I would watch YouTube instructional films and make practice clips like crazy. These were ok but one day I received a call to make a home tour video for a realtor. To switch into high gear, I binge-watched 40 episodes of Open House NYC to designers I admired pulled it off. Then I feasted on a dozen classic episodes of “That Girl,” and voila I was ready! The video appears below for you to see.
Recently I gave a presentation at High Point Spring 2018 on how I prepared and what I learned. I was honored to be asked and the group added their ideas to mine in a most exciting way. We talked about using Facebook live, Instagram and much more, and I learned that people love seeing the real you on video!
It was eye-opening to learn how key video could be for a business and life!
Video is just naturally engaging for people—we all are drawn in almost without realizing it. Not buying it? Well, how many times has a product video helped you make a purchasing decision on Amazon or your other favorite shopping site? If it has, you aren’t alone—over 90% of online shoppers do the same exact thing (I know I do).
Or even better, just pop on a YouTube video tutorial and see for yourself! In this day of information overload, it offers the quickest and easiest way to get your point across and more importantly, understand someone else’s point. The research is even there to back this up. According to Forrester’s Research, one minute of video is worth 1.8 million words in terms of how quickly it can get your point across.
Video is so integral to the majority of our lives, that by next year it is going to claim more than 80% of all web traffic. A number that is so high mainly because more than half of you would rather watch a video than read this blog post! If you find that you are one of the many in that boat, please take a moment and watch my very first foray into the wonderful wild world of video below!