The StyleCast: High Point Market 2018

In this episode of The StyleCast, Marina Case visits High Point Market, an iconic event that gives the design trade a sneak peak into the furniture, fabrics, colors patterns, and solutions that our clients and customers will be asking for.

In addition to these breakthrough goods and trade secrets, Market brings together dozens of amazing designers and friends from the USA and all over the World. One such designer is the wonderful Natalie Reddell (“Commander in Chic”). Natalie is a fantastic designer who’s also a master of social media. Natalie and the golden hashtag can change your life – or at least your online life!

In this podcast Marina chats with Natalie in the Mottahedeh Showroom in High Point, NC about all of the amazing things they discovered at Market. Listen now to get the inside scoop on the Highlights of their experience!

This episode of The StyleCast is sponsored by our amazing friends at Williamsburg.

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Interior Design Book Featuring Marina’s Work!

Book-Interiors-Inside-the-American-HomeThe Red Shutters is excited to announce that our Principal Designer Marina’s work is featured in a full chapter of the distinguished new book entitled Interiors: Inside the American Home.

The featured chapter illustrates a Cape Cod residence that she decorated for her wonderful clients beginning in 2015. The images in this chapter depict numerous charming rooms in their coastal, nautically-inspired residence, including the family room, dining area, upstairs library nook, bathrooms and more. Beyond Marina’s work, other chapters reveal exquisite contemporary interiors executed by many of today’s most prominent architects, designers, and decorators, including Robert A.M. Stern, Vicente Wolf Associates Inc., Glenn Gissler, and several other prominent New York designers and architects. These additional interiors reflect many stunning American locations and represent all four of the iconic decorating styles: traditional, modern, tribal and fun.

You can view the full project in our portfolio under Cape Cod Coastal. It was also published in Southern New England Home magazine in an article called, Luck of the Irish.

A limited edition of the book, Interiors featuring Marina’s custom cover, is available for sale at our retail storefront location in Warwick, N.Y.

Interiors lists for $40.00. As our customer you can purchase it online for $19.84. To access this discount of more than 50%, simply click the link below, register, and enter the promo code “interiors” at checkout.

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Interior Design Trend: Why Video Is on the Rise

A wise friend once told me that the key to maximizing your potential on film is to channel your “video energy.” He explained that the challenge of presenting your best self on camera has the power to inspire you to rise to a new level of engagement and interest.

Video Energy

I had always wanted to take my video skills to the next level, but I still wasn’t sure how. I watched instructional videos on YouTube and made practice clips like crazy. These were okay, but when I received a call to make a video home tour for a realtor, I knew I needed to switch into high gear! I binge-watched 40 episodes of Open House NYC featuring designers I admired to see how they had pulled it off. Then I feasted on a dozen classic episodes of “That Girl” — Marlo Thomas’s Ann Marie has always inspired my inner independent career gal — and voila, I was ready! The video appears at the bottom of this post for you to view.

This past spring I was invited to give a presentation at High Point on how I prepared for my video debut and what I learned. I was honored to be asked and excited to share my experience with other members of the design community. Throughout the presentation the group added their ideas to mine in a most exciting way. We talked about using Facebook live, Instagram and much more. It was an eye-opening experience that confirmed what I already believe to be true—people love seeing the real you on video!

In fact, video is so naturally engaging that many of us are drawn in almost without realizing it. Think about it—how many times has a product video helped you make a purchasing decision while shopping online? You aren’t alone—over 90% of online shoppers find that product videos are helpful in the decision process (I know I do!).

In this day of information overload, video offers the quickest and easiest way to get your point across and, conversely, understand someone else’s point. The research doesn’t lie—according to Forrester’s Research, one minute of video is worth 1.8 million words in terms of how quickly it can get your point across.

Video is quickly becoming integral to the majority of our lives. Experts predict that by next year video will claim more than 80% of all web traffic. Why is that number so high? Because more than half of you would rather watch a video than read this blog post! If you find that you are one of the many in that boat, please take a moment and watch my very first foray into the wonderful world of video below!


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The Red Shutters Wins Best of Houzz for 2018!

Marina Case of The Red Shutters has won Best of Houzz for 2018 in both the Design and Service categories. Marina was chosen from among more than one million active professionals by the Houzz community worldwide!

Best of Houzz Design is awarded to professionals whose work is judged most popular by the more than 40 million monthly users on Houzz. Best of Houzz Service honors are based on factors including the number and quality of client reviews received in the previous calendar year.

Needless to say, we are grateful to all of the wonderful clients who have reviewed our work. It is an honor to receive the Service award for the second year in a row, and the Design award for the first time. Thank you!

Best of Houzz 2018

We hope you’ll click through to read our reviews and maybe add your own!

—Marina Case & The Design Team at The Red Shutters

See and read more on Houzz  Marina Case in Warwick, NY on Houzz

The Red Shutters is a full-service interior design firm with a retail location in popular Warwick, NY. By drawing upon Marina’s unique fluency in all four iconic decorating styles: traditional, modern, tribal and fun, The Red Shutters is able to tell each of their clients’ unique stories in great taste. We also offer a lively education program for clients and aspiring decorators, so we encourage you to sign up for The Red List to learn more about our programs, workshops, courses, inspirations, and specials.

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The Triumph of Good Taste —Tips from a Pro!

You too can bring good taste into your home!

The House in Good Taste (1913), by Elsie de Wolfe, a classic of Interior Decorating Literature

Searching for timeless tips to guide your own personal home decor? Well, no need to look any further than Design NJ Magazine’s recent article, The Triumph of Good Taste—Tips from a Pro featuring Marina Case of The Red Shutters. The article highlights how Marina’s  professional journey grew and was defined by Elsie de Wolfe’s 1913 book, The House in Good Taste.

Elsie de Wolfe was a pioneer in the field of interior design, and her story inspired Marina’s own career transformation expanding outwards from a stay-at-home-mom and hobby decorator, into a full-fledged interior designer.

The article features Marina’s (and deWolfe’s!) top tips for bringing good taste into your home. It’s hard to pick, but our top-three favorite key takeaways from the list are:

  1. Fit the decorations and furnishings to the house and the requirements of those who live there.
  2. When it doubt Keep it Simple! 
When you are confused about what to do, go back to the principle of simplicity. Do the simplest thing you can and go from there.
  3. Use the things you love—your best things—and eliminate anything that doesn’t speak to you.

Design NJ December 2017 / January 2018 Magazine Cover for The Triumph of Good Taste

Thanks Design NJ for your coverage of Marina Case of The Red Shutters!

Interested in finding out what other pro-tips Design NJ and Marina Case served up? Click on the article to read the rest!

A big thank you to Design NJ for featuring us in their Advice From a Pro column!



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